Y’ALL. Pop rock outfit OK Go has released a brand new video for “Obsession,” a track from their latest record, Hungry Ghosts. In grand OK Go style, the video is wildly inventive, amazing, and totally unbelievable–and “Obsession” is what you will experience once you click “play.” Believe it.
Directed by OK Go frontman Damian Kulash, Jr. and Yusuke Tanaka, with the support of the leading global paper brand, Double A, the intricately choreographed clip was shot in Japan over the course of two years using 567 printers and a lot of paper–a lot of paper that, don’t worry, has already been recycled.
You won’t be able to keep your jaw from dropping, it’s fantastic. And of course, the song is catchy too. Give it a gander: