PREMIERE: “POTENTIAL” by HADLEY KENNARY

“How can you tell when a habit becomes a pattern? Is it a matter of patience, or maybe a matter of time?” sings Nashville songstress Hadley Kennary, in her new single “Potential,” as she contemplates a battle that is valid, but one that may or may not be worth the fight.

“‘Potential’ is a song I wrote about longing for self-growth: recognizing it’s important to ask the introspective questions that make us feel vulnerable and striving to become the best versions of ourselves,” she explains of the track, which was recorded in Nashville and produced by Collin Pastore (whose credits include Lucy Dacus, boygenius, and illuminati hotties) and Jake Finch (whose performance credits include Lucy Dacus, Bre Kennedy, and Fox Grin). “Potential” is an aspiration for growth, written from a place of contradiction: a longing for consistency while being hesitant yet excited to welcome change. It’s about tapping into vulnerability to recognize habits that might not be healthy, and trying to be best we can be for ourselves and for each other.

Today, Kennary unveils the video for “Potential”; shot live at Trace Horse Studio in Nashville, we get an inside peek at the process. Her angelic vocals soar over a driving rhythm section, thick guitar riffs, and some well-placed pedal steel, and the genre-straddling song feels like an adventure from beginning to end, sonically punctuating the idea of striving for growth and change. Without further ado, East of 8th proudly presents “Potential,” the new video from Hadley Kennary:

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