“FORGET ME” – NEW VIDEO from BORN RUFFIANS

The death of rock icon David Bowie has affected the world in so many ways, and many artists have been inspired to pay tribute, reflect, and share insight through their work. Toronto-based band Born Ruffians have recently unleashed “Forget Me,” their new video that stars frontperson Luke Lalonde, who wrote the song on the day Bowie died. “What really resonated with me about Bowie’s death was how beautiful it was—it wasn’t necessarily a sad thing.” Lalonde notes. “The light is something that you should embrace and feel okay going towards it.”

The video, directed by Leah Fay Goldstein and Peter Dreimanis of July Talk, is a continuation of the video for the track “Love Too Soon.” Both songs appear on their new album, Uncle, Duke & The Chief, produced by Richard Swift, out February 16th via Yep Roc Records–their first since 2013 release Birthmarks to feature the group’s original three-piece lineup of guitarist/vocalist Lalonde, bassist Mitch DeRosier and drummer Steve Hamelin. The album’s writing was greatly informed by both Bowie’s passing as well as a cancer diagnosis for Lalonde’s father.

“Forget Me,” a late-60s-early-70s-esque tune punctuated by background handclaps and Lalonde’s distinct, razor-sharp vocal-style, features our hero as he says goodbye to an unconventional friend. Give it a gander:

BORN RUFFIANS LIVE:
March 1
Montreal, QC
Casa del Popolo
March 2
Kingston, ON
The Grad Club
March 3
Kingston, ON
The Grad Club
March 7
Ottawa, ON
The 27 Club
March 8
Ottawa, ON
The 27 Club
March 9
Hamilton, ON
Mills Hardware
March 10
St. Catharines, ON
Warehouse
March 15
Cleveland, OH
Grog Shop
March 16
Cincinnati, OH
MOTR Pub
March 17
Nashville, TN
The High Watt
March 18
Atlanta, GA
Aisle 5
March 19
Carrboro, NC
Cat’s Cradle Back Room
March 21
Washington, DC
DC9
March 22
Philadelphia, PA
Johnny Brenda’s
March 23
Cambridge, MA
The Sinclair
March 24
Brooklyn, NY
Music Hall of Williamsburg
April 4
Toronto, ON
Lee’s Palace
April 5
Toronto, ON
Lee’s Palace
April 6
Toronto, ON
Lee’s Palace
April 7
Toronto, ON
Lee’s Palace
April 8
Toronto, ON
Lee’s Palace

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