We Are Scientists, the Brooklyn, New York-based power pop troupe are set to return this coming April 22nd with their fifth album. Titled Helter Seltzer and released via 100% Records ; the video for their hook-ridden new single “Too Late” premiered today.
The video features a heavy helping of the amusing, bizarre and thought provoking – though not necessarily in equal amounts. “’Too Late’ has a really positive musical vibe, so we thought a positive message made sense for the video,” says band member Chris Cain. “We didn’t want it to be preachy, though. The way we solved the problem was to evoke a real issue — the health of bee populations, and related environmental concerns — but then not only to bungle our explanation of that issue, but also to spread disinformation about what you can do to make a difference.”
“Although the lyrics are couched in the language of a love song, it’s as much about my friendship with Chris as anything else,” adds band member Keith Murray. “We’ve known each other for almost 20 years now, and despite the well-proven adage that being in a band is an excellent way to destroy a friendship, he’s still the person I most want to hang out with. It’s pretty weird to spend three months on a tour bus with someone and then, upon returning home, be able to wait only about 48 hours before calling to see if they want to go to a movie, or something.”